Matchaful

PRODUCT PACKAGING | MARKETING MATERIALS | BRAND IDENTITY | STRATEGIC PARTNERSHIPS

Matchaful is a female founded and fair-trade certified B-corporation. They source their matcha from a small, eco-friendly farm in Japan that is powered by solar panels. A main focus for them is sustainability throughout their entire supply chain, from Farm-To-Whisk®.

Highlights of my work include:
• Logo redesign & brand refresh (color theme, typefaces, branded materials)
• Package & product design (matcha containers, hot & cold cups, can packaging, bottle labels)
• Vinyl wall stickers for cafe interior design, and windows
• Marketing materials (business cards, brochures, info cards)
• Investor pitch deck
• Aided in facilitating brand partnership with Glossier (pitch deck design, partnership agreement terms, interior design of pop-up matcha bar)

Logo Redesign

Logo Redesign 1

Logo Redesign 2

Packaging Design

Hikari Tin Design

Kiwami Tin Design

Hikari & Kiwami Pouch Design

Cup Design Front

Cup Design Back

Can Mock-Up 1

Can Mock-Up 2

Bottle Mock-Up 1

notmilk Bottle Tag

Vinyl Design

Wall Vinyl 1

Wall Vinyl 1 in Cafe

Wall Vinyl 2

Wall Vinyl 2 in Cafe

Outdoor Vinyl Design

Cards, Brochures, Menus

Brochure 1

Brochure 2

Brochure 3

Info Card 1

Info Card 2

Recipe Card 1

Recipe Card 2

Hojicha Recipe Card 1

Hojicha Recipe Card 2

Cafe Menu

Matchaful x Glossier
Aided in facilitating the Matchaful matcha bar pop-up at Glossier's HQ in NYC which included designing the marketing materials & pitch deck, as well as negotiating strategic terms for this partnership.